You can only write a cover letter once you know who you’re applying to. Before that, it’s pointless. Every company deserves your unique words, which you can only craft once you’ve discovered what makes the company special and why you want to work there. This is how a cover letter becomes truly powerful. A generic cover letter has the same appeal to hiring managers as a junk mail flyer does to you—none. And where do most flyers end up? Exactly, in the trash, unread. If you don’t want your application to suffer the same fate, do something different! Think about what needs to be in the letter so that the hiring manager or department head thinks, “I absolutely must meet this applicant.”
It’s important that the first words entice the reader to continue, because it’s not always clear who will read the cover letter and who won’t. We know that resumes are always reviewed, but cover letters might not be. In the cover letter, never repeat what’s in your resume—it’s boring and not worth reading. Instead, use this letter as an “advertisement” for yourself, focusing only on the details that are directly relevant to the job. Make sure to include the right keywords.
In a speculative application, also specify the particular work areas, positions, or departments where you see yourself and where you want to apply your skills. Your chances of getting an interview decrease if you can’t clearly define your area of interest.
The cover letter should be no longer than one page. This is your first opportunity to demonstrate business acumen and communication skills, so make the most of it. Skillfully communicate your potential contributions and the outcomes associated with them.
P.S.: If you look up the word “apply”—which in German is “bewerben,” related to the word for “advertise”—it means to strive for someone, to win someone over, to emphasize your strengths. So, advertise yourself to the fullest!
Cover Letter: Is Everything Included?
Motivation & Appreciation
I call it “intelligent flattery.” In the first paragraph, write about what you admire about the company and why you’re applying. Use about three to four lines for this.
Competence for the Position
In the second paragraph, list the skills that perfectly match the job profile. Additionally, mention soft skills that others praise in you. Anything irrelevant to the position has no place here. Relevant work experiences, important research projects, further education, and interests are welcome here. Aim for about seven to ten lines.
Which Area (for speculative applications)
Idea – Future Thinking
In the final paragraph, focus on the value you bring and/or an idea you would like to propose. Clearly express your enthusiasm for the role.
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